Why Getting Media Features Is Harder Than Ever—And What Publicists Can Do About It
All placement is good placement. PLUS MEDIA OPPS!!!
Last week, I spoke to someone who subscribes to this newsletter, and she shared her frustrations about her current publicist. Many of her concerns were valid—but one, in particular, wasn’t. And yet, I hear this one all the time.
She was getting a lot of press mentions but not many large feature articles. While the lack of feature articles is a separate issue for her, I think many people who hire publicists overlook the value of smaller press mentions. In reality, this is a very good thing.
So, if you’re hearing similar feedback from your clients, or you're an entrepreneur who is working with a publicist and wondering why you aren’t getting those big features, read on!
But first….
Real Simple Press Opps
USE SUBSTACK + ARTICLE TITLE AS THE SUBJECT LINE
PLEASE DON’T PITCH YOUR EXPERTS, JUST HAVE THEM ANSWER THE QUESTIONS- THANKS
Things You Should Never Store/Leave Out On Your Porch- Need by 5/23 at 8:00 am PST
Want to hear from pro organizers and cleaning pros only.
What shouldn’t you leave on your porch and why?
What’s a better place to store it and why?
Any other thoughts?
Things You Should Never Store in Your Kitchen Cabinets- Need by 5/28 at 8:00 am PST
Want to hear from pro organizers and cleaning pros only.
What shouldn’t you store in your kitchen cabinets?
Why?
What’s a better place to store those items and why?
Any other thoughts?
Things You Should Never Store in Your Freezer- Need by 5/28 at 8:00 am PST
Want to hear from pro organizers and cleaning pros only.
What shouldn’t you store in your freezer?
Why?
What’s a better place to store those items and why?
Any other thoughts?