The Ultimate Email Interview Checklist: How to Get Quoted by Journalists
Send This To Your PR Clients (even if you are doing your own PR)
One of the biggest challenges publicists face isn’t securing press; it’s communicating effectively with their clients. It can be a delicate balance. When it comes to email interviews, there can be a lot of handholding. Sometimes, they simply don’t understand the basics. So, let me hold your client’s hand for you.
But first….
Are you new here? My name is Amanda Lauren, and I write about interior design, lifestyle, and parenting/kids for Forbes, Real Simple, Yahoo, and Today’s Parent, among other publications. But my opinions are my own.
I’m also a PR consultant, so please get in touch if you want to work together.
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Today, I’m sharing a simple checklist that will save both you and your clients time, energy, and frustration. It’s designed to help ensure email interviews not only look polished but also highlight expertise and increase the chances of being used by journalists.
This checklist is intentionally short yet long enough to be useful, and certainly not overwhelming. If you find journalists aren’t using your client’s answers, it could really help identify the problem.
Remember, most clients aren’t writers. They might be brilliant entrepreneurs or content creators, but answering questions for the press over email is its own skill. This tool will help bridge that gap, giving you stronger material to refine while making it look more professional to journalists. In other words, even if your clients use this checklist, I still suggest editing their answers. NO RAW DOGGING PLEASE!
This checklist just ensures you’re starting with the best possible draft.
Oh, and if you don’t have a publicist, you especially need this checklist.
Lastly, I plan to do a Google Meet AMA for paid members only sometime after Labor Day. I will have the sign-up in next week’s Substack.
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