The Super Old School PR Tactic That Can Get You 3 Placements In 20 Minutes

This ISN'T click bait! Plus Real Simple opps!

No, it’s not buying the writer a puppy! But that’s not entirely a bad idea! Photo by T.R Photography 📸 on Unsplash

Happy Wednesday!

Here are my latest Real Simple Opps and then a fun yet informative PR tactic I promise you are not employing but should be.

NOTE: PLEASE DO NOT PITCH YOUR CLIENT. JUST HAVE THEM ANSWER THE QUESTIONS. USE SUBSTACK + ARTICLE TITLE AS THE SUBJECT LINE.

Things Your Bedroom Doesn't Need This Year- Need 3/20 at 8:00 am PST

It would be just like this kitchen story you did, but focused on the bedroom instead. I’m thinking excessive throw pillows, extra chargers, wire hangers, and alarm clocks (what?) but I am sure pro-organizers have other ideas.

Things Guests Will Actually Notice When They Come to Your House- Need 3/20 at 8:00 am PST

For this one, I need interior designer/home expert insight on what home details matter most to guests when they come over. In other words, what spots will they actually notice and care about, and what isn't worth spending time cleaning/organizing?

This Idea Will Change Your PR Game Completely

But first… A little background.

It’s been five years since the Covid shutdowns. Happy fucking anniversary. I think back to where I was in March 2020—standing in my kitchen, crying to my husband: “What am I going to do for two whole weeks? There won’t be any events. I can’t go to the gym. They can’t do this to us.”

I had been going through a very challenging season, and things were finally getting back to semi-normal before the shutdown.

Oh, just you wait, Amanda. Just you wait. Two weeks? Where do you think you are? Austin? Nashville? Absolutely not. You’re in Los Angeles—AKA the Third Circle of Hell. It’s going to be a fucking year+.

Okay, it wasn’t all bad for me. I launched a business, and we started summering in the Hamptons. Is this tone-deaf? Are we even allowed to say something is tone-deaf anymore? Do you think I’m the worst? Of course, you do! And I am…

Does this feel like a Tim Dillon bit? Probably only to me. I’ve had my fair share of shitty times, and in retrospect, March 2020 was not one of them. Not even close.

I knew my life would look entirely different in five years, and I was right. All of our lives are different now, in ways we expected and in ways we probably never saw coming (those Waymos are terrifying). But one of the worst, most unexpected casualties of the pandemic?

The death of this old-school PR move. No one is doing it anymore. And everyone should be.