Send This To Your Clients: Why You Should Never Decline PR Opportunities
Why every media mention matters. Here's how it shapes your public image.
Happy Wednesday!
Before we get started, I just wanted to remind everyone of my annual gift guide AMA with Joni Sweet. I shared all the details last week in this post, but here’s some quick info.
Date: Thursday, Sept. 25, 2025
Time: 1pm-1:45pm ET (10am-10:45am PT)
Where: Google Meet link
RSVP by Sept. 23, 2025
This event is FREE for paid subscribers to both of our Substacks. (You’re welcome!)
Upgrade your subscription now so you don’t miss this incredible workshop
Between Joni and me, we’ve written over 80 gift guides. During the workshop, you’ll learn everything you need to know about getting your clients in. We’ll also cover:
How to get writers and editors excited about your product
Do’s and don’ts
How to write a great subject line
What information your pitch needs to include (and what it doesn’t)
What’s changed for 2025
How to time your pitch
How to stand out
And if you’re new here….
My name is Amanda Lauren, and I write about interior design, lifestyle, and parenting/kids for Forbes, Real Simple, Yahoo, and Today’s Parent, among other publications. My newsletter is a mix of industry insights presented in a brutally honest way, plus media opportunities, so you can get your clients (or yourself) featured.
I’m also a PR consultant, so please get in touch if you’d like to work together either one-on-one or if you’re part of an agency (I do lunch and learns!).
This newsletter is a mix of industry insights and media opportunities, shared in a practical, fun, and insightful way.
Also, please follow me on Instagram and TikTok.
Real Simple Opps
Please use Substack + Article Title as the subject line. This isn’t me being a control freak (okay, maybe a little); it just makes it easier to search my inbox.
Article: Areas in Your Home That Benefit from Regular Steam Cleaning
Deadline: 9/19 at 10:00 am PST
Who: Cleaning Experts
Questions:
What is steam cleaning?
What are the benefits of steam cleaning?
What are some areas in your home that could benefit from regular steam cleaning, and why?
Any other thoughts on steam cleaning?
Article: How to Wash Your Comforter When It Is Too Big for Your Washer
Deadline: 9/22 at 8:00 am PST
Who: Cleaning and laundry experts
Questions:
What’s the best way to wash your comforter when it’s too big for your washer?
Should you just stuff it in?
What about spot cleaning?
When should you have it professionally cleaned?
Any tips for cleaning a large comforter?
Article: Cabinet Colors Designers Warn Against for Your Kitchen
Deadline: 9/23 at 8:00 am PST
Who: Interior Designers
Questions:
What colors aren’t good for kitchen cabinets and why?
Any other thoughts on kitchen cabinetry colors?
For this, I need general color names like bright red and butter yellow, not specific brands and shades.
Send This To Your Clients: Here’s Why You Shouldn’t Turn Down That PR Opportunity
There’s nothing worse than working super hard for your client, presenting them with an opportunity, and then having them swiftly decline. It puts you in a precarious position because clients don’t always know what’s good for them.
But don’t worry—I’ve got you. I’ve written a shareable (yet honest) post about why they shouldn’t decline most PR opportunities.
So, send this to your clients and turn those “I’m not sure” and “No” responses into yesses and thank-yous.