Send This To Your Clients: How to Write Media Answers That Actually Get Your Clients Quoted
This example changes everything!
Happy Wednesday!
One of the most disappointing and frustrating aspects of PR is when your client’s answers don’t make the article. And the reason why—hate to say it—is usually your fault.
I know. Harsh. But true.
Someone can run a brand, make a lot of money, and hire a fancy publicist (you), but still have no idea how to properly formulate an answer. Unfortunately, I see this happen again and again.
So I’ve written something you can send to your clients or copy and paste to help them understand how to actually formulate a usable media answer.
And yes, there is a part two coming next week…
IT ALL COMES DOWN TO THIS ONE MISTAKE: